A Day in the Life of a Hip Hop Heroine: Dead Prez dropped

DEAD PREZ INTERVIEW by allhiphop.com:
Dropped from the plantation Fans have anxiously awaited an album release from internationally acclaimed rap duo, dead prez, for several, painful months. While it has already garnered stellar reviews sources at Columbia Records have revealed (off the record) that dead prez was no longer on its payroll. The group was allegedly dropped according to unofficial reports as a result of what was deemed "as poor projection of sales"

The politically charged group's debut Let's Get Free, moved approximately 300,000 copies in the United States. Execs were apparently concerned about the upcoming project, despite already being completed.

In an interview prior to the disappointing, but not surprising news, M-1 likens industry life to plantation life and explains why they "stic" with it.

AllHipHop.com: when you and stic first started looking for a deal who did you reach out to and what was your experience?

M-1: We had a few friends that gave us some names and numbers because in the beginning we didn't know all the names and titles of those people at the labels. Then we started calling people and going up in the offices like you need to see us. We approached Russell a few times up in the elevator and his words to us were. ' Y'all need to stop cursing so much.' Cause he knew?he knew we was cursing at the government. He could get with DMX but he couldn't get with us cause he knew our intentions were different. We tried to get with this lady at Columbia but at the time she took a little too long so we went to Steve Rifkin's office at Loud Records. They had a good rep in the streets.

AllHipHop: What was your experience with Loud?

M-1: We were on Loud for 6 years. Four of those years were spent without releasing our first album, Let's Get Free even though it was ready to go. We saw Big Pun come, we saw Wu-Tang come with albums, we saw a lot happen while we was just sittin. Then, Loud started going through a lot of changes with its distributors we were caught in the middle. Every time they switched distributors, our release date was pushed back. Because once the distribution changed, the partners changed and the company began a new relationship in dealing with the money exchange. Those distributors were the beneficiaries who bankrolled what would happen to Loud Records, the backers. How the checks got cut, new deadlines were set, everything would change each time. That's why it took four years until we finally saw Sony.

AllHipHop: What happened when Loud finally folded?

M-1: Once Loud became unable to keep up with Sony's high standard to put out the kind of records that it sells for the 40 million dollar per year entity that it is. I mean you really have to do a lot of platinum to keep up with that and Loud Records was not a powerhouse platinum label like a Def Jam. For the most part their artists had a cult following but they needed that attention paid but they wanted Mariah Careys. Eventually, that worked to the detriment of Loud because eventually their departments became swallowed up as they couldn't produce. Loud itself fell into Sony companies, dissolved it and sold it to different parts. That's how we ended up on Columbia.

AllHipHop: Was that your choice? Did you have any say so?

M-1: Oh hell no. Hell no. I would have been free. We tried to run from the plantation. We saw the plantation was burning down we was trying to escape in the middle of the night. Ol' dude was standing in the corner and snatched us up when we were trying to sneak into the woods and took us to the next plantation.

AllHipHop: same shit different day, huh?

M-1: That's my total analogy. For anybody that can't understand that I don't know how to get it through any clearer than that. We were sold like slaves in the middle of the night...

posted by C Love "The Rap Addict" @ 1/30/2006 12:32:00 PM

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